How to Maintain the Website SEO Ranking

I can compare a new website/blog is like a newborn baby. A newborn baby boy grows from his meals provided to make them grow like nature and he starts to learn walking and to become an adult. As same as, a new website grow via the SEO and User Experience (EU). Feed it by providing the daily SEO actives and maintain it improve its SEO ranking.

With Rank Brain and machine learning, search engines have gotten much smarter at determining what makes a good search result. Age-old keyword ranking factors still exist, but User Experience and SEO need to merge as search engines start rewarding sites that deliver a great customer experience and fast load times.

Over-optimized sites based on Search Engine Optimization (SEO) implement that have guided by Sopherth unless you change the website or blog template. In the near future, to keep moving ranking of the website, the webmaster should follow these tips.

Build Backlinks

External Link Building

To boost the ranking of each web page, you have to build up the backlink through different link building strategies. To build backlinks I would like to such within few strategies as below;

• Guest Posts - Research for the blog or website that have same industry and high page ranking (PR) and high domain authority (DA). When you have found these kinds of your websites, contact the owner to post the Publish Relevant Content with your website link (Keyword). Most of the website owner will ask you to buy the post.
• Exchange Link - The practice of exchanging links with other websites. You place another website's link on your website, usually on a links page, and in return, the other site places a link on their site back to you.
• Comment with Link - Research for the blog or website that have same industry and high page ranking (PR) and high domain authority (DA) or no matter what industry they are. Leave the website link to the relevant text. When the admin approves your comment, you are successful! Most of the blog comment is "Nofollow” but these links are great. Not for SEO, but for traffic and to get more followers on social media.

Note: avoid the high spam score website 0 – 17 flags. 5 up to 17 is in the high spam score level category.

Internal Link Building

Internal link building means, links from a page or post to another page/post with the relevant links within the text. But avoid the text links such as "click here" or "read more".

Don’t buy links, earn them as Natural Way

Because the standard and amount of inbound links have a major impact on a website's rankings, the temptation to buy links on other sites is strong. But however, buying links and selling are against Google Webmaster Guidelines.

New Page/Blog Posts

Because a page or post helps to rank your blog, I suggest following these below tip to create a new SEO Page/Post and ranking quickly.

1. Make sure the content has at least 300 words
2. The Longest title is 65 characters long including keyword, Use this SEO Title Writing Tool
3. No longer than 160 characters long for page description including keyword
4. Provide the focus keyword into Yoast SEO form (if you are using WordPress CMS)
5. Provide at list one internal web link
6. Provide at least one external web link (If necessary)
7. Provide a title and alternative text (alt tag) to all images.

Note: Do not use one Keyword for a multi-page/post.

Don’t delete Page or Post

Your existing page/post are ranking on the Google Search Engine, they just stay away from the first page of search result. But if your website has a good ranking of each page/post will follow the score and appear on top.

Therefore, to avoid the dead link, I suggest keeping those pages/post even they are not good at search ranking. Otherwise, the deleted pate/post will become a dead link on your website. Deleting pages is not a good idea but if you really need to delete a page, you should make a redirect to any relevant page. To make a correct redirect I suggest to following these below tips.

• 301 redirects – 301 Redirects are the most important ingredient and highly recommend.
• Don't use 302s - 302 is temporary redirects are not recommended. They do nothing for SEO and are only a short-term fix for what should be a long-term strategy.

Tools for Analysis

Because the web analysis is a most important thing for your website I suggest two tools from Google those are Google Webmaster Tool and Google Analytics.

Google Webmaster Tool

Google Webmaster Tool known as Google Search Console is free web service that provides by Google for webmasters. Google Webmaster Tool allows webmasters to optimize visibility of their websites and review and check indexing status.

The webmaster should use this tool to review the website working flow such as Structured Date, HTML Improvements, Search Analytics, Internal Links, External Links, Indexable, Site Crawlers.

Google Analytics

Even you have 1 million visitors to your website, you can know where are they coming from and how they reach to your website. Put simply, Google Analytics is the most popular analysis tool that you can use to measure those visitors. The data from Google Analytics will help you see what is working well and what is not working, or it will help you make decisions about "what to do next".